If you’re not tech-savvy, consider hiring a digital communications specialist. Having a good website and a strong social media presence can be a very valuable asset to your small business. If a communications specialist isn’t in your budget, you should still do your best to get yourself online.
Start your online journey.
Create an account on all of the major social networks – Facebook, Instagram, Twitter, and YouTube are great places to start. Use your brand persona to inform the designs on your accounts; for instance, using your company logo as your profile photo. Try to have the same handle for all social media accounts.
You should also strongly consider building a website. If this sounds intimidating, you could hire a web developer, or use a service like Fiverr if you’re on a budget. That said, WordPress.com and Wix make it absurdly easy to create a good looking functional website for free.